01
CPM model
Pay per 1,000 verified views — spend scales with real performance.
For Brands
The Playbook
How a campaign works.
From brief to payout, the process stays clear from beginning to end.
Brief
Define goals, assets, rules, and payout terms.
Creator activation
Clippers discover and join your live campaign.
Publishing
Creators post clips across approved platforms.
Verification
Views are checked so you only pay for what counts.
Reporting
Track performance, spend, and creator output in one place.
Payout
Verified earnings are released to creators on schedule.
- verified views
500+ million
verified views
- clippers worldwide
5,000+
clippers worldwide
- only verified reach
Pay per view
only verified reach
Economics
Spend Based on Performance
02
Campaign budget
Set a total budget and distribute it across creators as views verify.
03
Creator caps
Every post is capped so one viral moment does not consume the entire budget.
04
Budget protection
You only pay for views that verify against campaign rules.
Precision
Define the Reach Before Launch
Geography
Choose where your campaign should reach.
Platform
TikTok / Reels / Shorts / Facebook
Content type
Define the content formats that fit the brief.
Creator requirements
Set participation requirements before launch.
Campaign rules
Control what qualifies before views become payable.
Mandatory tags / captions
Keep messaging and attribution consistent.
Protection
Quality Control on Every Clip
Duplicate detection
Catch repeat submissions so budget is not spent twice on the same post.
Fraud screening
Filter suspicious activity before it reaches campaign spend.
Manual review
Escalate questionable activity for human review when needed.
Source-content rules
Enforce what footage and messaging creators are allowed to use.